Eric Bandholz is the Founder and Creative Director of Beardbrand (https://www.beardbrand.com), a bootstrapped men’s grooming company based in Austin, TX. Beardbrand has been able to grow organically through its massive community of followers on YouTube, Instagram, and their blog. The growth comes from a brand focused approach to business with everything tying back to the mission to foster confidence through grooming. Eric resides in Austin with his wife and daughter and enjoys rowing in his free time.
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Panel: Maximizing Community: CRM, Loyalty, and Growing LTV
Date/Time: 11:15 AMAs CAC soars and brand loyalty wanes, LTV has become central to D2C growth. But what works against inflationary headwinds and brand hopping? Panelists share the tactics that are increasing loyalty and driving LTV. What role do discounts, product development and community play across different brands? How do you structure and use lifecycle and loyalty programs to drive insights for marketing and new product opportunities for growth? And what are the limits of growth through LTV, anyway?