Dr. Gabrielle Bedewi
Butler/Till Chief Analytics OfficerDr. Gabrielle Bedewi joined Butler/Till as Chief Analytics Officer with 20+ years of business consulting and marketing analytics experience. Gabrielle developed a reputation for combining advanced analytics best-practices with her insatiable curiosity to reveal proactive and actionable insights driving measurable outcomes. Previously with Excellus BCBS, she was VP of Advanced Analytics and Data Science responsible for improving member wellness while managing cost-of-care efficiencies across a portfolio of healthcare products. Gabrielle has held executive-level positions at Ernst & Young and The Nielsen Company, where she focused on innovation, business growth, and team development. She has international success launching new products & solutions, being recognized as an authority on "big data", BI, predictive analytics, mathematical optimization, and segmentation systems. She authored over 35 trade publications and is an accomplished speaker with experience teaching at top-rated universities. Gabrielle earned a Ph.D. in Management Sciences and Statistics from University of Maryland, and an Executive M.B.A. from University of Rochester.
Meet Dr. Gabrielle at:
Panel: Paging Dr. Data: Driving Better Relationships With Smarter Segmentation
Date/Time: 11:00 AM
Healthcare CRM promises marketers a 360-degree view of patient needs that should lead to more personalized, human interactions with customers and prospects. But what have been the real world challenges in gathering the diverse data inputs these systems require? How are marketers managing institutional silos, regulatory/privacy considerations, creative constraints to realize the promise of data driven relationships?
