When It Comes To Programmatic, More Is More

Attendees from global brands and tech companies will convene to address the newest trends in digital marketing, programmatic buying, viewability and measuring digital media.

Advertising broke the Internet, and just about all of the stakeholders finally are getting pissed. Many marketers are losing faith in the system. Where their ads are going, they still wonder. Are they being seen?

The great promise to advertisers is the ability to tell richer stories to just the right audiences on the media they most enjoy - video, tablets, phones and even TVs. But these channels each pose discrete challenges to buying, targeting and execution.

Virtual Reality, Internet of Things, wearable devices, branded entertainment, social media influencers – so many new possibilities for brands. Where do these gadgets and digital innovations really fit in the future of marketing?

MediaPost engages the marketing, agency, content and tech worlds to peer beyond hand-wringing and imagine advertising five years out. How will the tech, the industries, the business and consumer relationships evolve?

Does AdTech need to consolidate and simplify in order to better serve the MarTech stack? Or will marketing technology ultimately just need to swallow ever more of the data driven ecosystem?

Discover the most effective uses of Programmatic campaigns, how to balance premium display and real-time buying strategies, and gain a deeper understanding of this complex subject. Plus our first dedicated Marketing Tech show.

At MediaPost's first TV Insider Summit we clarify what the future will look like for what we used to call "TV." The great wave of data is poised to redefine and redirect the mother lode of all advertising budgets.

How long has the industry been assuring consumers that tracking their online behaviors, preferences, personae and compromising their privacy gives them more relevant and better advertising and better media? But has it…really?

Day 1 will focus on mapping programmatic investment trends for 2016, Day 2 on key tactical challenges, and Day 3 on tracking fragmented audiences across channels. You'll be fully prepared to face your most pressing challenges.

Almost a third of marketers have expanded in-house resources to manage their programmatic media buying. Driven by a desire for greater transparency, many of them continue to pursue hybrid models with various pieces kept in and out of house. We'll break it down during Ad Week.

Hot on the heels of the Austin City Limits Music Festival, Mediapost brings publishers together to build their to-do lists for the coming year.

The road to TV 2.0 is going to be long and winding, but it will be paved by all the stakeholders working to build a more effective, efficient, accountable TV economy. At the second TV Insider Summit we try to draw a map.