July 19, 2017Marina del Rey Marriott, LA

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Human Learning Meets Machine Learning

If 2017 has proven one thing so far, not only is automation here to stay, increasingly, it’s the order of the day: from the availability of programmatic inventory across nearly all media channels and platforms, to the layering in of AI/bots, machine learning and other forms of algorithm-driven automation, media buying, planning, strategy and execution are only becoming more and more…programmatic.

Even as humans empower machines to innovate in ways never seen before, at the same time, machines have amplified human interaction via social media platforms, which have given rise to new marketing mediums like influencer marketing. And yet, even as thousands of brands team up with influencers and other advocates to engage audiences across their social channels, marketers are struggling to value the impact of these relationships. Can machines help brands solve the influencer ROI puzzle, too?

At OMMA LA, we examine how dueling, burgeoning marketing techniques are being driven by machine learning and fighting for marketer dollars and attention. We ask whether automation is really starting to deliver the better marketing future it promises across platforms, while putting into context advertising’s universal truth: that automation means nothing without compelling storytelling. We also examine the maturation of influencer marketing, and ask whether machines can help marketers evaluate the impact of influence on social media.

Join us, as we explore: 

  • Whether robots can fix programmatic creative and solve influencer ROI
  • How to evaluate influencer marketing campaigns and what really drives influence
  • How media agencies are already testing and learning from AI
  • The birth of Voice computing and image recognition search
  • How to choose the right AI partners for your brand

Featured Speakers

OMMA LA 2017 Participants Include:


 


Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.
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Conference Content Programmer

Ross FadnerDirector, Event Programming, MediaPost 


What people are saying about MediaPost's OMMA Conferences...

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space" Kevin KleinHead of Marketing, Global Display AdvertisingAmazon.com

"The OMMA events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."
Carri LukasikMarketing ManagerDisney Store

“This OMMA event had the top talent talking about the most relevant topics in the industry today. It was a phenomenal opportunity to hear about the newest things within the space and to network with some of the brightest minds in the business.”
Kristina Simpson, Senior Marketing Associate, eBay

“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on.  Anybody who is anybody in the media business are at these events.”
Brian J. QuinnChief Revenue OfficerTriad Retail Media

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"
JJ BehMortgage Strategy & Planning LeadING Direct USA

“The OMMA conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”
Ian SchaferFounder & CEODeep Focus

"The OMMA Conferences continue to deliver insights and fascinating cases from those on the leading edge of their craft. Whether you are an expert or a novice these events are a terrific investment in ensuring you up to date on the latest dimensions of the business."
Tony JarvisResearch ArchitectOlympic Media Consultancy