Revenge of the Robots
Last year, growing fears about ad blocking, fraud/viewability and transparency threatened to undermine the programmatic advertising economy, as brand after brand came forward with damning, public criticism of the entire digital advertising supply chain.
However, if 2017 has proven one thing so far, not only is automation here to stay, increasingly, it’s the order of the day: from the availability of programmatic inventory across nearly all media channels and platforms, to the layering in of AI/bots, machine learning and other forms of algorithm-driven automation, media buying, planning, strategy and execution are only becoming more and more…programmatic.
And as AI seeps further into the supply chain, machine learning will only improve advertisers’ ability to test, execute and optimize campaigns, while also enabling ad creative management and development in ways never seen before. What do these advancements mean for buyers, planners, creatives, tech platforms and marketing cloud operators alike? At OMMA LA, we examine whether automation is starting to deliver the better marketing future it promises across platforms, while putting into context advertising’s universal truth: that automation means nothing without compelling storytelling.
Join us, as we explore:
- - Whether robots can really help fix programmatic creative
- - Dynamic creative optimization vs creative management platforms
- - Automation’s impact on TV buying
- - How AI changes the game for media agencies
- - Voice computing’s effect on media and marketing
- - How to choose the right AI partners for your brand
Previous OMMA LA Participants Include:
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