Accounts on the Move
Monday, August 18, 2003
  • Kraft
    In Review
    Kraft has hired New York consultancy Beekman Associates to help them with their agency compensation.
  • KMart
    In Review
    Campbell-Ewald, Warren, Mich. and Grey Global Group, New York, have advanced to the next level in KMart's agency review.
  • Marriott
    WestWayne announced that Marriott International, Inc. has retained the agency as its new national field marketing agency. The agency will develop collateral materials and direct mail campaigns for the Marriott Hotels and Resorts, JW Marriott, Renaissance, Courtyard, Fairfield Inn, Residence Inn, SpringHill Suites and TownePlace Suites brands for use by the local markets.
  • Mathsoft Engineering & Education
    Philip Johnson Associates
    Mathsoft Engineering & Education has awarded Philip Johnson Associates an advertising and lead generation assignment. The assignment was awarded without a review and billings were not revealed.
  • Hangar One Vodka
    Smith & Jones
    Hangar One Vodka has named Smith & Jones as their agency of record.
  • Various Clients
    iCrossing, a search engine marketing agency, announced several new client wins, including FedEx, Brookstone, Quantum, Humana, and Accor North America.
  • RaceTrac Petroleum
    RaceTrac Petroleum just finished a review of agencies for their regional account. Included in the pitch were BBDO, Atlanta; Fain & Tripp, Atlanta; Austin Kelly, Atlanta and Media Dynamite, Atlanta. BBDO was awarded the creative with Media Dynamite being awarded (and retaining) the media.
  • Asian American Cancer Program
    Dragonbridge has landed the Asian American Cancer Program account. Responsibilities will be to create an in-language culturally sensitive print and broadcast campaign about cancer screening and cancer awareness in the multicultural markets.