Accounts on the Move
Monday, November 13, 2006
  • Ancestry.com
    Mullen
    Ancestry.com, an online family history resource, has named Mullen as its advertising agency of record following a review. In addition, mediaHUB from Mullen was selected to handle media planning and buying for the brand.
  • E*Trade
    StrawberryFrog
    E*Trade has added StrawberryFrog to its creative agency roster. BBDO is the lead creative agency.
  • New York City Tourism
    In Review
    The City of New York has placed its advertising account, estimated at $15-20 million, in review. Arnold Worldwide, Lowe Worldwide and Bartle Bogle Hegarty are in contention for the work.
  • Orkin
    In Review
    Orkin has placed its estimated $3-5 million interactive account in review. Incumbent RMG Connect will not defend.
  • Sunglass Hut
    In Review
    Four finalists remain in contention for Luxottica Retail brand Sunglass Hut's $3 million account: JWT, Laird & Partners, AR and Gotham. Taxi previously worked on the account.
  • De'Longhi America
    Sigma Group
    De'Longhi America, a manufacturer of home appliances, has selected Sigma Group as its creative agency of record following a review. The agency will handle advertising, marketing and branding initiatives for De'Longhi's kitchen appliances.
  • Pearle Vision
    In Review
    Arnold Worldwide, McCann-Erickson and Grey Worldwide are finalists for Luxottica Retail's $12 million Pearle Vision account. Stern previously handled the work.
  • RED Development
    Bozell
    RED Development, shopping center developers, has selected Bozell as its advertising agency for CityScape, a $900 million multi-use development in downtown Phoenix.
  • Activision
    Secret Weapon Marketing
    Activision, an interactive gaming manufacturer, has parted ways with its agency Secret Weapon Marketing, and placed its $10 million advertising account in review.
  • Select Comfort
    McKinney
    Select Comfort Corporation has selected McKinney as its creative agency of record. Select Resources International conducted the search. The account is estimated at $20 million.
  • Goody's
    The Richards Group
    Goody's, a retailer of moderately priced apparel, has selected The Richards Group as its agency of record. The agency will handle planning, creative, development and execution of Goody's advertising, as well as public relations efforts. The Richards Group was chosen following a search of several other undisclosed agencies. Joanne Davis Consulting managed the search. The agency's first assignment will be a creative campaign scheduled to break in fall 2007.