Accounts on the Move
Tuesday, July 6, 2010
  • Dish Network
    Horizon Media
    Dish Network tapped Horizon Media to handle its media planning and buying chores, estimated at $270 million. Compass Point Media previously handled the work.
  • Luxor Hotel & Casino and Excalibur Hotel & Casino
    RPA
    MGM Resorts International tapped RPA as its agency of record to handle all integrated marketing for the Luxor Hotel & Casino and Excalibur Hotel & Casino.
  • IHOP
    McCann Erickson West
    IHOP named McCann Erickson West as its creative agency of record, without a review. Vitro previously handled creative chores. Universal McCann will continue to handle IHOP's media planning and buying. McCann Erickson Los Angeles previously worked with IHOP from 2002 to 2007, and developed the restaurant's "Come hungry. Leave happy." tagline.
  • BBDO and Kirshenbaum Bond Senecal + Partners
    Pinnacle Foods
    Pinnacle Foods tapped BBDO to handle creative chores on its Duncan Hines, Vlasic, Aunt Jemima and Mrs. Butterworth's brands while Kirshenbaum Bond Senecal + Partners will handle creative on Birds Eye, Hungry-Man, Mrs. Paul's and Swanson brands.
  • Sunglass Hut
    SapientNitro
    SapientNitro scored interactive design and marketing duties for Sunglass Hut, following a review. The agency will handle all digital marketing and Flash design on the Sunglass Hut e-commerce site. In addition, SapientNitro will be responsible for supporting all online branding, seasonal marketing and digital promotions for key brands sold at Sunglass Hut.
  • Lunesta
    Deutsch
    Deutsch New York was awarded creative chores for sleep aid, Lunesta.
  • Fidipidi
    BooneOakley
    Facebook application, fidipidi named BooneOakley Charlotte, as its first agency of record, charged with digital and social media chores. First work will break in July.
  • Re-Bath
    Horizon Media
    Horizon Media was awarded direct response media duties for Re-Bath.