• Prepare Today For AI Tomorrow
    "Be prepared" is more than just the Boy Scout's solemn creed, or a fun-but-obscure song by Tom Lehrer, the great singer-songwriter-satirist and retired Harvard math professor. It's what marketers should do right now to get ready for the post-modern age of artificial intelligence hurtling toward them.
  • Odds Are, You're An AI Laggard -- Already Too Far Behind
    Very important artificial intelligence research was presented last week at the Oaklins Desilva+Phillips 2017 Dealmakers AI Summit, an elite invitation-only event in Manhattan to which a friend wrangled plebeian me an invitation. The research, "Reshaping Business with Artificial Intelligence," produced by MIT Sloan Management Review and The Boston Consulting Group (BCG), reveals stark differences between companies that are leading the charge to adopt AI ("Pioneers") and those that are not ("Passives").
  • AI Seconds That Emotion
    Multiple studies have shown that advertising geared toward stimulating an emotional response is significantly more effective than value-driven advertising. Brand marketers and agencies are using AI technology to measure the emotional effectiveness of their creative.
  • Watson Says I'm 'Shrewd, Somewhat Critical And Very Particular'
    If you believe the world's foremost (publicly available) artificial intelligence, I am much more intellectually curious, emotionally aware, sensitive to beauty and willing to try new things than just about all of you. Apparently, I'm also a bit of a boorish jerk: I value my own interests over yours, I'm extremely skeptical of your motives, I don't try to help others, and I take virtually no pleasure in life.
  • Esther Dyson Talks About AI, Real-World Issues
    When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI.
  • Once More With Feeling: Just Do AI!
    I've written a lot of columns exhorting marketers to jump into artificial intelligence and learn it like their lives depend on it. Make that "livelihoods." You see, I know something you may not. After nearly four decades as a technology journalist, I observed firsthand the increasing tempo of tech-wrought change. And in the new world ruled by network effects, when a company falls behind, it's almost impossible to recover.
  • AI, Big Data And Ethics
    I have a confession: AI ethics makes my brain hurt. The issues and questions are that big. Never mind corporate behavior; people, governments, policies and global geopolitics will all evolve differently depending on how we answer those questions. My brain is hurting right now. But if you're a marketer planning to use AI, you're going to hurt a lot more than your brain if you don't start examining the ethical questions. I
  • Now You See It -- With AI
    It seems to me the science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is regularly underappreciated. We naturally take for granted the human brain's ability to perform simple tasks such as listening and understanding, or seeing and identifying -- but these brain functions have evolved over millions of years to become refined and automatic. What's required for a computer to mimic these capabilities shouldn't be underestimated.
  • To Be, Or Not To Be? How Will AI Answer THE Question?
    When you follow artificial intelligence, you're constantly reading about how this company or that one is developing systems that learn the way people learn, or that mimic the way the human brain works. So, no surprise: I've talked to prominent AI developers who study neuroscience. Consequently, I started reading popular brain books (for lay people). I eventually worked my way up to the challenging and ambitious "Self Comes to Mind: Constructing the Conscious Brain," by noted UC Berkeley neuroscientist Antonio Damasio. I've written before about a seminal quote of his from a previous book: "Humans are not either thinking machines ...
  • Prepare Today For AI Tomorrow
    "Be prepared" is more than just the Boy Scout's solemn creed, or a fun-but-obscure song by Tom Lehrer, the great singer-songwriter-satirist and retired Harvard math professor. It's what marketers should do right now to get ready for the post-modern age of artificial intelligence hurtling toward them.
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