• What The Universal Guidelines For AI Mean for Marketers
    The guidelines include a set of principles that developers and users of AI must consider in order to avoid the violation of human rights.
  • I Think I'll Be Able To Outrun AI (For Now)
    Can this writer and fitness trainer be replaced by artificial intelligence? Maybe not yet.
  • Decoding AI's Technical Jargon
    Try this experiment next time you're at a dinner party: Drop the term "AI" into the conversation and see what happens.
  • On The Emotional Intelligence Of Machines
    In order for an AI to interact with a person in a way that feels truly authentic to the human, the AI must be able to convey empathy and detect emotion.
  • To Automate -- Or Not To Be?
    There are a number of obstacles to converting manual work to automated -- mostly related to human reservations.
  • Trained Data: The New Oil
    Data is often referred to as the "oil" for AI. Used correctly, it can help deliver the most relevant consumer experience in a nanosecond. And seconds saved can often result in significant revenues gained. The algorithms that deliver these experiences require not just data, but trained data, and refining data involves time and investment.
  • Video Worries AI Can Fix
    Given the vast volume and splintered fragmentation of video inventory, it makes sense that AI technologies will be used to sift through mountains of content to identify the appropriate contextual placements for brands, Understanding context, after all, is one of the things AI is good at. By tapping into deep learning technologies, advertisers can target the categories of video content that make sense for their brands, and then optimize toward video content that resonates with their customers.
  • The Scary Links Among AI, Data, Privacy -- And A $24M Fine
    The best kind of data to have is data about your audience of prospects - the more detailed and personal, the better. Marketers can use AI to analyze that data and better understand individual prospects, at scale. Therefore, collecting personally identifiable data on large audiences, and feeding that Big Data into machine-learning algorithms, offers marketers great power. Repeat after me: With Great Power, Comes Great Responsibility. Now the European Union has put a price on that cybersecurity responsibility: EUR20 million, or $23.6 million. That's the lowest possible mandatory maximum fine that can be levied against your company by the EU …
  • More Complexity Is A Good Thing -- Really
    Have you ever set out to add complexity to a problem or project? Probably not. In the history of business, the typical goal is to simplify, focus in, and define problems and solutions to be grasped and broken down into digestible pieces. However, some believe the increased pace of change is calling for deeper dives in shaping new solutions.
  • Both Ends Of The Data+AI Spectrum
    In late March, when the so-called "scandal" broke about how Cambridge Analytica used Facebook data, there was a story in The Wall Street Journal about how crappy most companies' data is for actually understanding their customers. To me, these two stories represented two ends of the same data+AI spectrum, and together say something important about the potential impact of artificial intelligence and machine learning algorithms on the competitive landscape of just about every business.
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