When it comes to discussing AI technology in marketing, there's a lot of hype. Marketers appear to be in violent agreement that solutions powered by AI will be cranking ROI through personalized customer experiences, better understanding of customer behavior, management of real-time interactions across channels, etc. -but where are we really on the path to cashing in on these promises?
Here are the top four advertising/marketing AI tech startups, according to CB Insights and Fortune magazine.
Often the best way to learn about a new field -- especially one that is both complex and noisy, like AI -- is to watch people who are truly proficient at it. What do they talk about? What do they spend their time working on, and what things do they ignore? Here are five people I have found particularly insightful on topics ranging from neural networks, to self-driving cars, social robotics, natural language processing and AI startup investing. I highly recommend paying close attention to all of them this year.
Acquisitions targeting artificial intelligence technologies continued to accelerate in the second quarter, at least in number. They fell in value (below $1 billion, in all) because deals like Intel's $15.3 billion first-quarter offer for Mobileye don't come along every quarter.
When a friend introduced me to Esther Dyson -- technology thought leader and investor -- I jumped at the chance to ask about her ideas on AI.
If a career in plastics (according to "The Graduate") was a virtual guarantee of success in the 1960s or 1970s, what is the equivalent for the age of artificial intelligence - i.e., 2017 onward? Data scientist? Maybe; maybe not.
I first met Amy Ingram through an email she sent to arrange a meeting with the CEO of a New York AI company. My exchanges with her were peppered with phrases like "I'm sorry," "Have a nice weekend," "Thank you." I had no idea Amy Ingram was a bot.
If you believe the world's foremost (publicly available) artificial intelligence, I am much more intellectually curious, emotionally aware, sensitive to beauty and willing to try new things than just about all of you. Apparently, I'm also a bit of a boorish jerk: I value my own interests over yours, I'm extremely skeptical of your motives, I don't try to help others, and I take virtually no pleasure in life.
One particularly arresting moment in William Gibson's cyberpunk classic, Neuromancer, occurs toward the end when Case, the protagonist, meets the eponymous and anthropomorphized AI face-to-face.
The days of advertising campaigns founded primarily on big creative ideas appear to be dwindling, and data is stepping up to play more of a leading role. A recent Forrester report written by Joe Stanhope, "AI Must Master the Basics Before It Can Transform Marketing," points to numerous ways we can expect content and creative to be more closely tied to data strategies in order to achieve "efficiency, smarter decisions, speed, continuous performance improvement, and customer journey optimization." In a conversation about the study, Stanhope said Forrester clients are asking for more ways to create content personalization, and AI tools ...