• On The Cusp Of 1-to-1, Face-To-Face
    A story in The Wall Street Journal this week took my breath away. The implications of "Police Want to Send AI Into the Street"? Marketers will have the power to know and directly address every individual in the U.S. far sooner than they can imagine.
  • Terms Of Abuse
    Seemingly no one ever reads user terms of service, which are practically impossible to get through -- typically, mini novellas in four-point type using difficult-to-understand legalese. In his book "Future Crimes," Marc Goodman quips that these contracts should be more aptly called "terms of abuse," as they specifically tell the user how their data will be owned and used in myriad ways to the benefit of the company, and sometimes the detriment of the user.
  • Don't Underestimate AI Just Because It's Overhyped
    I've begun to get the sense that most marketers aren't yet taking AI seriously enough. Sure, it won't put you out of business next month. It won't make everything you know wrong, overnight. But consider the implications of Bill Gates' aphorism from "The Road Ahead": "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10." No, really, stop -- and think.
  • Don't Underestimate AI Just Because It's Overhyped
    I've begun to get the sense that most marketers aren't yet taking AI seriously enough. Sure, it won't put you out of business next month. It won't make everything you know wrong, overnight. But consider the implications of Bill Gates' aphorism from "The Road Ahead": "We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next 10." No, really, stop -- and think.
  • AI: The Door-To-Door Salesman Of The Future
    Once upon a time, expensive, high-value products like Electrolux vacuums and the Encyclopedia Britannica were sold "door-to-door." In the near future, an AI brain will see you coming, scan your profile, review your recent interactions, and then build a customized interaction - whether it's a banner ad, spoken conversation or a video avatar - that conveys what's most relevant to you, of all people.
  • Now You See It -- With AI
    It seems to me the science of AI (technology that artificially replicates the way the human brain perceives, reacts and learns) is regularly underappreciated. We naturally take for granted the human brain's ability to perform simple tasks such as listening and understanding, or seeing and identifying -- but these brain functions have evolved over millions of years to become refined and automatic. What's required for a computer to mimic these capabilities shouldn't be underestimated.
  • Odds Are, You're An AI Laggard -- Already Too Far Behind
    Recent research, "Reshaping Business with Artificial Intelligence," produced by MIT Sloan Management Review and The Boston Consulting Group, reveals stark differences between companies that are leading the charge to adopt AI ("Pioneers") and those that are not ("Passives").
  • How Artificial Intelligence Can Help Save Troubled Lives
    As an investor in AI, I'm sensitive to the narrative that technology is subtracting humanity from our interactions. As the story goes, we've become so efficient at delivering exactly the content that appeals to predisposed biases, that everyone burrows more deeply into their digital worlds and connects less with each other in person. This results in developing deeper relationships with devices than fellow human beings, which can lead to increased isolation and loneliness. There's some truth to this idea. But a new use of technology is now serving as a lifeline to catch people before they slip beneath the surface.
  • The Scary Links Among AI, Data, Privacy -- And A $24M Fine
    In other contexts, I write a lot about cybersecurity. So, when I saw the acronym "GDPR" in one of Kantar Millward Brown's 2018 predictions, very near this sentence: "The question that remains to be answered in the field of marketing AI will be one of privacy and control," I shuddered involuntarily.
  • Cybersecurity: A Marketer's Problem?
    Because my day job is investing in artificial intelligence, I end up thinking a lot about cybersecurity, which is the largest category of AI solutions. Reflecting on the most recent high-profile corporate hack, where Uber revealed a breach exposing data from 57 million users and drivers, I found myself wondering how many brand marketers felt a chill.
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