Hipcricket , the one-stop mobile marketing and advertising brand owned by Augme Technologies , today announced new features and functionality for its AD LIFE mobile marketing and advertising platform.

Personal trainer marketing is moving toward mobile. Yet, many people aren't sure how to approach this new medium and create a successful campaign.

And businesses that want to boost their marketing efforts had better get on the bandwagen and tap into social media networks.

Amy Siadak, President of House of Marketing Research located in Pasadena, California, will be a guest presenter on the Irvine Micropreneur Program webinar series on February 23rd 2012.

The world of online search and search marketing has always been in a state of flux, but, in 2011, when Google started rolling out what appeared to be a single update that was actually the Farmer update and then a rolling series of Panda updates, a lot of people started paying attention very quickly.

Amy Siadak, President of House of Marketing Research located in Pasadena, California, will be a guest presenter on the Irvine Micropreneur Program webinar series on February 23rd 2012.

SEO experts are happy to tell small business owners how to improve their visibility on the web.

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WPP agencies GroupM and Tenth Avenue have joined forces to launch a mobile marketing presence in China through the acquisition of local mobile agency Wisereach.

We're excited to offer a free tool that can quickly and easily help any business owner assess the effectiveness of their current SEO campaign.