• Honda To Roll Out Civic Redux
    Honda will reveal an "emergency refresh" of its much-faulted Civic model next month, likely at the annual L.A. Auto Show, hoping to address the numerous problems that made the car a whipping post. In the meantime, the maker is pressing dealers to clear out leftover 2012 Civics as quickly as possible because the coming update will make it "a difficult model (to) sell," according to a report.
  • Obama First Political Campaign On BuzzFeed
    The Obama for America campaign has taken to BuzzFeed, the first campaign to advertise on the content player. The Obama for America content consists of campaign videos on the less busy pages of the site. The political ad content follows BuzzFeed's format, used by JetBlue and others. BuzzFeed has increased its reporting staff with a bureau in Washington, D.C., and staff in Los Angeles.
  • eBay Tests Daily Deal Service in Los Angeles
    Making the future a little less certain for Groupon, eBay is reportedly testing an online marketplace for deals on local services. Dubbed eBay Lifestyle Deals, the offers are being run in a limited number of urban areas, including the San Francisco Bay area, Los Angeles and Washington D.C., Reuters reports. The news is not all bad for Groupon, however. "This is more competition for Groupon, but also more validation for Groupon's business," Arvind Bhatia, an analyst at Sterne, Agree & Leach, tells Reuters.
  • Spanish-language Political Ads Get Small Slice
    The touted year of the Hispanic voter may not have been fully felt in the political advertising sector. The United States Hispanic Chamber of Commerce said Spanish-language advertising is a small fraction of overall spending, even in states with large Hispanic populations, such as California and Florida.
  • Scion Goes For Art And Heavy Metal
    Scion's new campaign, which opens on Sept. 29 in Los Angeles, is also an art-gallery show. Scion brand is focusing on the heavy metal subculture it says is most likely to drive home in one of its vehicles. "We really put a lot of effort into the metal market because they actually buy cars," said Jeri Yoshizu, Scion's manager of sales promotions. "All those negative things about these kids, it's changing. They recognize value." These kids "actually appreciate the corporate contribution," Yoshizu said. "There are less shows happening because of [the economy], and Scion's there to do something positive."
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