• Campaign Highlights LAX Makeover
    The Los Angeles International Airport has been getting a major makeover and a new multimedia digital ad campaign is highlighting the newly modernized air travel hub, as well as ways to avoid hassles and inconvenience as the upgrades continue. The campaign, “LAX is Happening,” targets fliers and residents who live within 10 miles of the airport and centers on a Web site with project resources, tools, and tips, including real-time LAX traffic and road closure maps, “insider” traffic tips and shortcut videos, information on the planned LAX upgrades, including new dining and retail options, and direct access to the airport’s …
  • L.A. Uber Drivers Threaten Strike
    In a bizarre twist, unhappy Los Angeles Uber drivers are threatening to strike with the backing of the teamsters, according to Bloomberg Businessweek. The drivers are demanding more transparency around costs and fees, following the company’s refusal to help cover insurance premiums and various policy changes made without consulting drivers. The teamsters are throwing their considerable organizational and financial weight behind the threatened strike, as they have already with cab drivers in Washington, D.C., and app-based drivers in Seattle. The Businessweek quoted a statement from the company: “Uber partner drivers have a direct line into the Uber team, and we …
  • Under 'Strain,' FX Pulls Ads From L.A. Billboards
    FX network is taking billboards down in Los Angeles and New York after local residents complained about outdoor ads promoting new horror series "The Strain" from director Guillermo del Toro. The ads features a closeup o a woman's eye with a worm-like creature wiggling out of her eyeball.
  • L.A. Clippers Face Struggle For Ad Sponsorships
    The Los Angeles Clippers are facing a potential backlash from marketers pulling out of sponsorship deals with the team following the scandal surrounding racist remarks made by former owner Donald Sterling.
To read more articles use the ARCHIVE function on this page.