Apple didn’t have any Super Bowl ad, but today debuted a video designed to capture the spotlight all its own. The spot, which is a little over a minute long, is shot entirely on iPhone devices during one 24-hour period, by 15 camera crews. It was then edited on Macs back in LA, paring down over 70 hours of video into the final spot you see above. As TechCrunch notes, it neatly illustrates what you can do with iPhones, vs spending million on equipment to create.