Carat Friday named Theresa LaMontagne senior vice president-data analytics and insights. LaMontagne, who joins from director-media and sales research at Yahoo, will focus on building Carat's insight,
analytics and measurement capabilities by bringing together behavioral data with consumer research. Her appointment follows another key research hire: Mike Hess who joined as executive vice president
of research, marketing science and consumer insight from OMD, to whom LaMontagne reports. Prior to Yahoo, LaMontagne was associate director of communication insights at BBDO/OMD.
