Cooper Tire, Kenda End Marketing Pact

  • February 17, 2009
Effective May 1, Cooper Tire & Rubber Company and American Kenda Rubber Industrial Co., Ltd. will be end their marketing and distribution arrangement with the Kenda brand in the United States and Canada, and at that time, Kenda will resume responsibility for the sales and marketing, distribution and customer service for the Kenda brand.

Since November 2004, Cooper has been the exclusive marketer of Kenda radial passenger and light truck tires in the United States and Canada. That agreement granted Cooper exclusive rights to market, sell and distribute Kenda's radial passenger and radial light truck tires.--Nina Lentini

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