Study Says Nintendo Tops In Game Ads

  • February 24, 2009
Nintendo was the only video game publisher whose '08 fourth-quarter ads earned above-average scores in Phoenix Marketing International's "Video Game Advertising Performance Index Audit," conducted in January.

Nintendo was cited as being above average for effectiveness and impact in print, television, and digital.

The audit, which combines brand performance, advertising performance and copy testing, measured consumers' reactions to 30 ads that were in-market from October through December 2008. The ads were from top video game publishers such as Activision, Disney Interactive, Electronic Arts, Microsoft, MTV Games, Nintendo, Sony and Ubisoft.

The highest-rated ads were for Nintendo's Wii Music; and Activision's "Call of Duty: World at War."

Consumers were asked if they would purchase the game, if the ad was worth seeing again, and if the ad was inspiring or worth talking about. Television ad budgets evaluated ranged from $1.4 million to $7.3 million. Print budgets ran from $200,000 to $1.4 million.--Karl Greenberg



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