Commentary

Don't ignore influencers

Reaching online influencers and enthusiasts, or "brand ambassadors" is more important then ever, noted Dunlap, as consumers spend more time when budgets are tight going to online forums and discussion boards, and sites like Edmunds.com, seeking information and opinions on auto purchases. In that vein, Mediacom works with PR and social media firms to target the influencers who have more sway now then ever. "Even if they're only influencing 10 or 100 other people, that's still 10 or 100 sales," said Dunlap.

Applications created by companies like widget distributor RockYou targeting in-market car buyers also enable consumers to more easily share information about autos.

1 comment about "Don't ignore influencers".
Check to receive email when comments are posted.
  1. Jacqueline Amyot from Goodmind, February 27, 2009 at 3:01 p.m.

    I agree with this and my company actually just wrote a whitepaper on 'extending customer conversations'. We bring up examples of listening to influencers via Facebook, Technorati, Twitter, YouTube, etc.

    Do you have more examples of widgets companies are creating?

Next story loading loading..

Discover Our Publications