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Report: PC And Mobile Web Users Are Not The Same

  • GigaOm, Thursday, February 26, 2009 12:30 PM
New data from comScore suggests that PC Web users and mobile Web users are very different. According to the new report, those who spend the least amount of time in front of their PCs are 30% more likely to surf the Web on their mobile phones. This negates the assumption that the heaviest PC Web users are the same people using their phones to go online, says Stacey Higginbotham of GigaOm. It makes sense, if you think about it-you certainly don't need to access the Web via your mobile phone if you're sitting in the office at a desk all day.

The study also found that 15.2% of so-called "light" PC Internet users accessed news and information on their mobile device at least once per week, compared to just 11.7% of heavy PC Internet users. The survey classified those who viewed just 1,104 Web pages in a month as "light" PC users-roughly 50% of those surveyed. "Heavy" PC Internet users were defined as those who viewed 6,701 pages on average in a month, or roughly 20% of those surveyed. The rest were considered medium PC users.

Meanwhile, heavy mobile users, or those who spend less time in front of their PCs, showed a high level of engagement with sites that provide information such as regional and local content, entertainment and sports information. Lighter mobile users, or those who spend more time in front of a PC, gravitated more towards education, communication, travel, business/finance, and retail sites.

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