After a rough fourth quarter â€" where e-commerce had its first down period ever -- retail sales via e-commerce are back, according to Gian Fulgoni, chairman and co-founder, comScore, speaking
at the OMMA Global Hollywood event here.
The numbers aren’t big â€" but for two months in the row e-commerce grew 2% in both January and February. “We might well have
bottomed out,†says Fulgoni.
Before the economic collapse, Fulgoni notes Internet-related retail business was outperforming the market as a whole. It also turned down before the
overall retail market. But he says retailers are coming back to pushing their e-commerce business for a number of reasons â€" including that the cost per thousands (CPMs) are a lower than other
media.