• by Joe Mandese  @mp_joemandese, March 23, 2009

It was sent this morning in the opening remarks at OMMA Global by emcee Cory Treffiletti and morning keynoter, and comScore chief Gian Fulgoni, who both said it is past time to develop a new metric for online display advertising.

“We can never win the click rate war, search always will,” Fulgoni asserted, echoing Treffiletti’s urging to develop something more akin to the impressions based metric used successfully to value television for the past half century.