The partnership, which started in 2008, includes an interactive Web site, www.BuildThePerfectSandwich.com, that features a series of video segments that highlight members of a live studio audience challenging Bobby Flay with various occasions for on-the-spot sandwich creations. The segments are timed to appear online during the spring and summer months and offer simple and usable advice, while still providing top-notch entertainment.
The new site has tips, recipes, sweepstakes information, games, and a "sandwich recommender," which requires visitors to answer six questions that measure current mood,
habits and what's happening in their lives. A sample question asks: "Assuming you could spend the day doing whatever you like would you" a) hike b) shop or c) curl up with a good book or movie. From
there, the site tabulates the results and recommends a sandwich recipe.--Karl Greenberg