In an extension of its
spokesperson partnership with health guru/Best Life fitness/diet program founder Bob Greene, Nestlé Pure Life has launched the "Pure Life/Best Life Challenge."
In the online
challenge program, Greene and the bottled water brand encourage families to adopt simple, new habits that can add up to significant health benefits.
People can go to purelifebestlife.com to
register for the challenge, which focuses on four areas: eat right, drink right, get active and get green. Each time a section is completed, participants earn an online badge recognizing their
progress.
In addition, participants' purchases of Pure Life earn "Healthy Rewards" by mail, such as Pure Life coupons, sporting goods gift certificates and Best Life memberships. Participants
are also being encouraged to use email, social networks and Facebook to invite friends and family to join the challenge.
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The program's concept ties in with findings of a recent online survey for
Pure Life conducted by Opinion Research Corp. The survey found that 78% of a sample representative of the U.S. adult population believes that it takes six months or longer to form a new habit, whereas
"experts agree that it really only takes about three to six weeks," according to Nestlé.
The research also found that 84% of adults grade their families' healthy habits at a "B" or "C"
level. And while 92% said that developing healthier habits is important for their families, 88% also said that the greatest barrier to this is lack of motivation to make the effort.
The
information provided on the challenge site, as well as its elements of fun and rewards, aim to keep families engaged and motivated to make changes and progress toward healthier lifestyles, noted Larry
Cooper, group marketing manager, Nestlé Waters North America.