YouTube Redesign To Highlight Professional Content

YouTube Thursday announced agreements with entertainment companies including Sony Pictures, CBS, MGM and the BBC to license thousands of episodes of TV episodes and hundreds of movies. The new material will only be available in the U.S.

The Google-owned video hub also announced a redesign of its Web site, creating separate new sections for professional content. The revamp will add two new tabs on the YouTube front page. A "Shows" tab allows users to search shows by title, genre, popularity and other categories, while a "Subscriptions" tab will provide quick access to fresh content from logged-in users.

Bloomberg last week confirmed that Sony was in talks with YouTube about the film deal. The company is expected to unveil agreements with other entertainment companies on Thursday as well. The news follows recent efforts by YouTube to shift toward more advertising-friendly professional content in order to ramp up revenue. The company wants to contend with Hulu, the fast-growing video site launched by News Corp. and NBC Universal that focuses on professional content.



Last week, it announced plans to launch a new music video property called VEVO in partnership with Universal Music Group. And since last fall, the company has signed a series of deals with entertainment studios, most recently with Disney for clips from ABC and ESPN shows. A $1 billion copyright infringement lawsuit brought by Viacom against YouTube two years ago is pending.

During Google's earning conference call Thursday, CEO Eric Schmidt suggested YouTube may eventually charge fees to supplement ad revenue.

2 comments about "YouTube Redesign To Highlight Professional Content".
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  1. Mike Mcgrath from RealXstream PTY LTD, April 17, 2009 at 7:46 a.m.

    Q: Can we confirm if we are talking "Episodes" and "Movies" or just "clips" thereof..?

  2. Geoff Whiting from Rider Research, April 17, 2009 at 9:44 a.m.

    Check out the site. It's all of the above. Some shows offer clips, looks like most offer full-length episodes and the movies listed all seem to be full.

    Now if only the content will start shifting to stuff there's a demand for. Long-tail only does so well.

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