• April 23, 2009

The FeedRoom is expected to announce Thursday that it has joined Omniture's Genesis program, providing Web marketers with analytics for the measurement of video-based campaign ROI.

"While marketers increasingly recognize the power of video for creating connections with customers and prospects, many still struggle to fully understand the ROI of their investments," said Mark Portu, president and CEO of The FeedRoom. "By combining the data from SiteCatalyst with EVP's built-in reporting on who's using video, what they are watching, where and for how long, we give marketers the ability to truly understand the tremendous impact that online video and related advertising is having on their business and brand."

Omniture's Genesis "Plug-and-Play" reduces the complexity of measuring online marketing campaigns by integration with third-party marketing applications, such as FeedRoom EVP, through accredited APIs. By capturing, storing and analyzing data at the video player level, SiteCatalyst consolidates the measurement and reporting of site traffic, Web advertising and video viewership into a single dashboard.--Tanya Irwin