• April 28, 2009

With the help of digital marketing agency iCrossing, AutoTrader has re-launched its AutoTrader Classics site for classic car buyers, sellers and enthusiasts.

The commerce features and functionality of AutoTraderClassics.com attempts to leverage AutoTrader.com's strengths in the private seller market. ICrossing's Web development team designed rich media creative and social media components into the site so classic car fans can post, share and rate content with other self-described "car nuts."

The community section of the site is designed to create an online experience that is similar to hanging out in a friend's garage -- sharing tips, discussing parts and services, learning about upcoming events, and of course, bragging about their treasured cars.

All of this is presented with a creative look and feel that endeavors to evoke the nostalgia and passion characterizing the special connection between classic cars and their owners.--Gavin O'Malley