Maria Mandel of of Ogilvy Interactive points up a paradox in mobile advertising in the days second keynote--namely that people say they don't want advertising on their mobile phones. They consider it
a more personal devices than other types of technology and want ad messages intruding into this space. That sentiment seems to contradict metrics shown in the prior keynote by Joy Liuzzo showing that
mobile advertisng and brand awareness have higher attention rates on mobile than online. Mandel says the key is offering mobile users things like discounts or ads that are highly engaging, funny,
dramatic etc. Easier said than done, especially with creative limitations of mobile screen and technology at this point.
It's not a contradiction -it's the consumer behaviour paradox.
When it comes to marketing and advertising, consumers often say one thing (self-reporting research) and do another (behavioural research). Sure, ask consumers if they would prefer to have TV with no consumers and they'll say absolutely. Give them good commercials on good content, and not only are they OK with it, but a well delivered deal will be appreciated.