Commentary

ESPN does too have mobile ads

On a panel featuring big mobile publishers including ESPN, Yahoo, CBS and NBC, moderator Frank Barbieri asked ESPN's mobile sales vp Lisa Valentino why he doesn't see many ads on ESPN's mobile site. She suggested that if he looked during certain "pockets of the day" he would see a lot of ads and added that ESPN mobile serves billions of impressions a week. The sports network had better hope advertising will carry the day since its high-priced Mobile ESPN venture a couple of years ago bombed out. ESPN will also launch 3 iphone apps this summer, Valentino said, without providing further detail.
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