Disney Ad Lab And The 3 Screens

Disney is frequently thought of as a consumer brand, but it owns and operates some of the biggest and most powerful advertising brands, like ESPN and ABC. So it should come as know surprise that Disney Co. Has just launched the "Disney Ad Lab," a new research facility to test advertising formats on new media platforms, and across platforms -- specifially mobile, and the three sceens of mobile, TV, and PC.

"We're spending a lot of time looking at the three screens," ESPN digital and mobile sales diva Lisa Valentino told OMMA Mobile attendees.

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