MySpace's Brandon Lucas said the company is trying to figure out how to extend its HyperTargeting program to the mobile space. That service allows advertisers to target messages very narrowly. Lucas,
a beach volleyball player, for instance, says he gets ads for beach volleyball lessons on MySpace. Extending that program to mobile would make sense so users might see relevant ads to act onwhen
they're out and about. So the next time your playing beach volleyball, you can get a lesson on the spot!