Commentary

iPhone doesn't deliver for Papa John's

We have located an iPhone app naysayer! Jim McDonnell, marketing manager for emerging channels at Papa John's, which launched its own iPhone app late last year for placing orders and finding local restaurants and directions. "So far, we still haven't seen anything that delivers as well for us as display advertising," said McDonnell. He added Papa John's decided to launch an iPhone app because so many marketing and tech companies approached them about doing it, and so many other marketers were doing it.

And don't expect Papa John's to have an app in any of the new app stores opening up from BlackBerry, Nokia, Palm and others. "We haven't seen any numbers that really make us think we need to be anywhere else yet," he said.

Next story loading loading..