AT&T has teamed with MTV Networks to offer exclusive mobile and online content for a new show, "$5 Cover," looking at the current Memphis musical scene. AT&T will be a presenting sponsor of the show,
which premieres on MTV and MTV.com on May 1. Additional content, which has mini-documentaries of musical acts featured in the show, interview footage and ringtones will be available to AT&T wireless
customers through their cell phones.
--Aaron Baar
