Baskin-Robbins Intros Soft Serve With 88-Cent Cone Offer

  • May 4, 2009
Baskin-Robbins is promoting its national launch of soft-serve ice cream by offering customers a vanilla soft-serve cone for 88 cents now through Memorial Day.

In tandem with soft-serve cones, cups and sundaes, the chain is introducing new menu offerings that include Magic Sprinkles (berry-, grape- and watermelon-flavored sprinkles that change colors), 31 Below (vanilla soft-service blended with candies and toppings), 31 Below pies and Fruit Creams (a blend of vanilla soft-serve and real fruit puree, available in peach, mango and strawberry flavors).

Baskin-Robbins also recently introduced BRight Choices, a line of fat-free, no-sugar-added and light ice cream items. --Karlene Lukowitz

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