Procter & Gamble's Tide brand of laundry detergent has introduced bottles with specially marked yellow caps indicating that 10 cents from every purchase will support Tide Loads of Hope, a
three-year-old program that provides free laundry service to families and relief workers during disasters like the California wildfires and Hurricane Katrina.
--Karl Greenberg
Changing the color of the lid will do wonders for the end users. Never could see the line, when pouring blue product in the blue lid, in my dingy basement, with one overhead lightbulb. It's about time!