• May 7, 2009

Staple's has selected Boca Raton, Fla.-based Tilson Communications to lead the retailer's 2009 back-to-school public relations program.

The agency, which led the retailer's 2008 campaign, will execute a national multi-layered campaign combining strategic communications, community outreach and media relations. Financial terms of the agreement were not disclosed.

"Tilson Communications exceeded our expectations, producing a back-to-school campaign that definitely hit the target," said Paul Capelli, vice president of public relations for Staples. --Tanya Irwin