• by Joe Mandese  @mp_joemandese, May 8, 2009

Taking the stage at the search summit here this morning to show a particularly eye-straining Powerpoint, Hotchkiss produced a state-of-the-art laser pointing device, and gushed that he was really excited to be using it, because it made him feel like a “Jedi knight.”

“Shoom, shoom, shoom,” Hotchkiss intoned, waving the laser pointer like a “Star Wars” laser saber.

“May the force be with me,” he added.