Wieser And Sigalow Are Now Discussing The Value Of "Data" Surrounding Social Media

wieser"s supposition is that aggregating all the information surrounding social media conversations about brands inherently is something that has value to advertisers.

Sigalow says -- and acknowledges this is a bit off the social media tipic -- that it is difficult for micro content to be discovered easily, because of the way in which Google scrapes and indexes Web pages. "It is very difficult for new content to be discovered that way," Sigalow said.

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