• by Joe Mandese  @mp_joemandese, May 18, 2009

The one area of social media that can be offline is pharma," Monfried suggested, noting that with all the rules and regulations governing prescription drugs, much of the marketing surrounding prescription drugs is really social interactions between consumers suffering an ailment, and the conversations they have with doctors, pharmacists, and ultimately, other parts of the healthcare system -- none of which may actually take place online.