That insight comes from Michael Lazerow, head of Buddy Media, a company that was founded to make money via social media.
The way he sees that happening, is by associating brands and marketers
with what's going on with social media, but not with social media platforms -- networks like Facebook -- themselves.
So brian Wieser wonders "where the money is" for social media outlets.
Lazerow doesn't necessarily think it's there from advertising. It's going to have to come from selling data, or "dating," or micropayment systems leveraging the connection of people on their pages.