• by Wayne Friedman , June 1, 2009

Bravo will take on a new marketing theme: "By Bravo." 

The new marketing effort will replace the network's longtime tagline "Watch What Happens." Bravo executives believe the new theme will attach its programming closer to the network's growing brand name.

"We're reflecting the strength of our brand and communicating this to our audience by transforming the signature talk bubble logo from a television message, "Watch What Happens," to a position of curation and ownership with "by Bravo," says Frances Berwick, general manager and executive vice president, Bravo Media, in a release.

The new look -- which will be incorporated into all the networks' on-air, online and mobile platforms -- will start Tuesday, June 23 with the launch of new docu-series "NYC Prep."

The new brand campaign lends itself to a multitude of messages touting its programming under different themes. This includes "Food by Bravo" for "Top Chef," "Competition by Bravo" for "The Fashion Show," "Drama by Bravo" for "The Real Housewives" franchise and "Funny by Bravo" for "Kathy Griffin: My Life on the D-List."

Bravo says the creative work was done in-house, as well as from an outside agency.