• June 1, 2009

Baskin-Robbins is partnering with not-for-profit DoSomething.org on a campaign to encourage teens to get involved in their communities.

In the "I Serve, You Serve" campaign, teens and young adults (ages 13 to 25) who sign up to volunteer through DoSomething.org/Serve will receive an emailed coupon on July 13 entitling them to a free vanilla soft-serve cone between July 13 and 17.

The campaign is being tied into July's designation as National Ice Cream Month.

B-R will also give away gift checks to DoSomething.org members and post coupons and special offers on the site throughout the summer.

Do Something describes its mission as empowering teens to make a difference by helping them convert positive ideas into positive action.--Karlene Lukovitz