• by March 20, 2001

It's been a while since we've talked about streaming media, so here's an update. One the hottest fields right now is streaming radio, if only because use of Internet radio is growing so fast.

MeasureCast, Inc., a company that provides next-day audience size and demographics reports to Internet broadcasters, today introduced the MeasureCast Internet Radio Index, which shows that Internet radio listening to stations measured by MeasureCast has increased 48% since January.

For targeting purposes, here's some data. At present, MeasureCast found, 89% of all listening occurred between Monday and Friday with Wednesday being the peak listening day, which coincides with overall Internet use. The report says, peak listening time was 1 p.m. EST, with 84% of all listening occurring between 8 a.m. and 8 p.m.

Consistently, more men (73%) than women (27%) listen to Internet radio. Also, 54% of all listeners are under 35 years old; 26% are under 25; and 8% are over 55.

With Talk radio being consistently the most popular format, the Contemporary Christian Music format, interestingly enough, is experiencing an increase in total time spent listening.

The regional listening numbers are Midwest (18%), Northeast (19%), South (32%), and West (31%). Still, California continues to have the most Internet radio listeners, followed by Texas, Florida and New York.