Toshiba Taps Waggener Edstrom

  • June 10, 2009
Toshiba America Consumer Products has selected public relations agency Waggener Edstrom Worldwide to handle communications for its North American consumer and digital audio video products. The agency's work will include strategic counsel, new product launches, media and analyst relations, communications planning and long-term branding initiatives.

"We chose Waggener Edstrom because they delivered a compelling strategy based upon keen insights into consumer attitudes, awareness and mindset," said Maria Repole, assistant vice president of corporate communications for Toshiba America Consumer Products, in a statement. --Aaron Baar

Next story loading loading..