Toshiba America Consumer Products has selected public relations agency Waggener Edstrom Worldwide to handle communications for its North American consumer and digital audio video products. The
agency's work will include strategic counsel, new product launches, media and analyst relations, communications planning and long-term branding initiatives.
"We chose Waggener
Edstrom because they delivered a compelling strategy based upon keen insights into consumer attitudes, awareness and mindset," said Maria Repole, assistant vice president of corporate communications
for Toshiba America Consumer Products, in a statement. --Aaron Baar