Fontana Wines Inks Deal With Bowling Unit

  • June 18, 2009
Fontana Wines announced today that it has signed an agreement with Strike Ten Entertainment, the marketing arm of the bowling industry, in a six-figure, two-year partnership.

The marketing partnership, which recognizes Fontana as the preferred wine of Strike Ten Entertainment, makes several varietals available to more than 2,000 centers across the United States.

The initial offering of a cabernet sauvignon and a chardonnay, especially selected for Strike Ten membership, will be released at Bowl Expo in Las Vegas next week.

Additional varietals, including sparkling wines, banquet wines and premium wines, will be released throughout the rest of this year as Fontana Wines collaborates closely with Strike Ten membership to tailor wine offerings to regional center demands.--Nina Lentini

Next story loading loading..