You heard right. Pump Energy Food is twittering that it's giving away free muffins and cookies at its 23rd and Park location. The offer goes from 9 to 3, so you don't have to run out right this
minute. Alan Wolk, Creative Strategist, The Toad Stool, pointed to Pump Energy as an example of a "hyperlocal" social media marketing, where small businesses develop strong followings by using
Twitter, Facebook or blogs to connect with existing customers and bring in new ones. He also mentioned Naked Pizza in New Orleans, which has gotten a lot of attention for taking the same kind of
approach to using social media in an authentic, straight-forward way.
