• by Joe Mandese  @mp_joemandese, June 23, 2009

That’s what OMMA Social presenter Vipin Mayar, of MRM, told the roomful of data geeks.

But the new sexy, apparently is a lot like the old sexy, Mayar said, adding, that data is sexy, “as long as you know how to use it.”

Hey, we need to bring this guy back for OMMA Metrics & Measurment, July 31st, in San Francisco.