I started using Twitter several months ago and now believe that it is a critical tool for senior execs in emerging markets -- certainly for those working in the media and marketing world. You can reach and involve so many critical folks so quickly, no other communication tool or platform comes close.
So, you're ready to jump in and use Twitter, or ready to go from lurking to participating. What should you Tweet? Here are my thoughts:
Conferences. This one is easy for business execs. Tweeting about conferences you're attending and insights that you hear from speakers not only connects you with peers at the event, but also provides a valuable service to those who aren't there.
Questions. The Twitterari love to help each other. If you need something or have a question you need to answer, ask the community!
Opinions. Whether you want to float a trial balloon or find similarly minded folks, Twitter is a great place to do it.
What you are doing. This can be overdone, but it can add a degree of humanity to your commincations and Twitter realionships, helping you find others who share your interests.
Engage in a conversation. This is the best part. Twitter can enable you to talk online communities with Craig Newmark or venture capital with Fred Wilson. You only get what you contribute, but the exchanges can be extraordinary.
Announcements. Twitter can be a critical component of your trade publicity activities. But don't abuse it -- make sure that the news matters and that your community cares.
This is by no means a comprehensive list, but it should help you get started. For those of you who Twitter, use the Comments section below to tell us how you like to use it. Also, if you want to follow me, I can be found at http://twitter.com/davemorgannyc.