The rapid success of Redbox DVD kiosks across the country is instructive, writes Farhad Manjoo. Although it's unlikely that Redbox will survive the transition to streaming video into the home, so
what? It's raking in profits in the meantime.
"In industries where shifts in technology dictate market conditions, why plan for the next big thing when you can make money with the little
steps along the way?" he asks. "By the time GM launches its plug-in Volt, Toyota will have been selling the gasoline-based Prius for a decade."
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