• July 1, 2009

Cargill has partnered this summer with Kraft Foods in a promotional pairing of Cargill's ground beef products with Kraft Foods' A.1. Steak Sauce running from July 6 to Aug. 23.

The collaboration includes in-store signage at more than 1,900 retail grocery locations -- including SuperTarget stores -- across the country.

A coupon on ground beef packages will offer $1 off A.1. Steak Sauce. The promotion also include four recipe cards with burger creations -- each including A.1. Steak Sauce -- displayed at the ground beef case. The recipes will also be available online at www.A1steakhouse.com.

The promotion offers a variety of support for retailers including point-of-purchase materials that create awareness and encourage shopper interaction. These in-store materials include large and mini T-stand posters and 90-degree signs.--Tanya Irwin