Microsoft wants to sell its digital ad agency Razorfish and has pitched the idea to WPP, Omnicom Group, Publicis Group and two other large ad agencies, reports
The Wall Street Journal. The deal
includes the use of Microsoft's ad technologies and possible purchase of hundreds of millions in ad space across the company's Internet properties. Several of the agencies are interested. The software
giant has contacted Interpublic Group and Dentsu. The impetus for Microsoft is to compete more effectively with Google and gain traction in the ad market, the story says. Razorfish, an agency with
2,000 employees, had about $400 million in revenue in 2008. Clients include Best Buy and Mattel.
